Adidas Germany

Adidas is not just a brand, it is a story of passion, innovation and sport. This German company is the largest manufacturer of sports shoes in Europe and is second in the world after Nike. But behind the success of Adidas is not only numbers and statistics, but a rich history that began many years ago.

Let's go back to basics. In the early 1920s, the brothers Adolf and Rudolf Dassler decided to create their own business - the production of shoes. They started by sewing home slippers and special shoes for training athletes with disabilities. The material for the production was decommissioned military uniforms, and the soles were made from old car tires. In 1924, the brothers officially registered their factory under the name "Dassler Brothers Shoe Factory".

As early as 1925, Adolf Dassler invented the world's first spiked football boots. Their convenience was certainly recognized, and they began to be in great demand. The brothers' factory expanded and in 1926 they built a new factory that produced up to 100 pairs of shoes daily. In 1928, the brothers received a patent for spikes, developed jointly with Joseph Weitzer. These spikes were first introduced at the Summer Olympics in Amsterdam, where one of the athletes wearing factory shoes won the first gold medal for Germany in athletics and set a new world record.

Success continued at the 1932 Los Angeles Olympics, where German runner Artur Jonath placed third in the 100m, also wearing Dassler shoes. This success became the starting point for an advertising campaign.

Adidas - the history of the legendary brand

Adidas is not just a company, it is a story of success and passion for the sport. It arose thanks to the talent and enterprise of the brothers Adolf and Rudolf Dassler, who decided to establish their own business in the early 1920s. Their family shoe factory, named "Gebrüder Dassler" ("Dassler Brothers Factory"), became the starting point in the history of the Adidas brand.

Initially, the Dasslers produced slippers and orthopedic shoes for the training of disabled athletes. At that time, after the First World War, there were many such athletes, and the Dasslers found their niche in them. Using decommissioned military uniforms and old car tires, they created high quality shoes.

In 1925, Adolf Dassler invented and sewed the world's first spiked football boots. This was a revolutionary discovery in the world of sports shoes. Adidas football shoes grew in popularity and in 1926 the brothers were able to build their first factory. They set up production of up to 100 pairs of shoes per day and began to attract the attention of athletes more and more.

Olympics and Adidas success

At the 1928 Summer Olympics in Amsterdam, Adidas shoes made their first appearance in major sporting events. Caroline Radke, wearing shoes from the Dassler factory, won the first gold medal in German history in athletics and set a new world record. This success confirmed the high quality and innovation of Adidas shoes.

In 1932, at the Los Angeles Olympics, the German athlete Arthur Jonath, also performing in Adidas shoes, took third place in the marathon. This was another confirmation of the quality and functionality of Adidas shoes.

However, later, in 1948, the Dassler brothers said goodbye, their business was divided into two companies - Adidas (on behalf of Adolf) and Puma (on behalf of Rudolf). This was the beginning of a new era for Adidas, where the brand strived for excellence and popularization of its products.

In 1954, a historic event took place that established Adidas as the world leader in athletic footwear. In the final of the World Cup, the German national team defeated the strongest team - the Hungarian "Magic Manza". This win was dubbed the "Miracle Bern" and was the culmination of Adidas' success. The entire squad of the German team played in Adidas football boots with removable spikes, which provided better grip on the pitch. This moment is remembered as a historical turning point in the world of football shoes, and Adidas has become a symbol of quality and professionalism in the sports shoe industry.

Since then, Adidas has continued its development and expansion of the range. The brand actively collaborates with famous athletes and teams, creating innovative technologies and designs to meet the needs of athletes around the world. Today, Adidas is one of the most recognizable brands in sportswear and footwear and continues to inspire and motivate people to play sports and achieve their goals.

Adidas Brand Philosophy

The philosophy of Adidas is to strive for excellence and innovation. The brand is committed to creating products that help athletes achieve their maximum potential. Adidas is actively researching new materials, technologies and designs to improve the performance and comfort of athletic shoes and apparel. They also strive to be an environmentally responsible brand, reducing environmental impact and supporting sustainable manufacturing practices.

Important principles of the Adidas philosophy are innovation and research. The brand introduces new technologies to improve the performance of its shoes and clothing. For example, the introduction of Boost technology into the soles of Adidas shoes has created cushioning and energy return that improves performance and comfort when playing sports. They are also working on the development of new materials such as Primeknit, which provides lightness and flexibility, as well as support and ventilation in clothing.

In addition, Adidas collaborates with renowned athletes and teams to create products that suit their needs and requirements. This allows the brand to receive feedback from professionals and improve their products to meet the highest performance standards.

Adidas also actively supports sports initiatives and events. The brand is a sponsor of many sports teams and events, including the Olympic Games and World Cups. They also invest in the development of sports infrastructure and programs to support young talents.

Overall, the Adidas philosophy is to constantly strive for excellence and innovation in sports shoes and apparel. The brand remains true to its roots, but also adapts to the changing needs and demands of athletes and consumers. Their products and philosophy inspire people to exercise, push their boundaries and achieve success.