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Maksym Zdorovyi - Co-founder and E-commerce Expert

Maksym Zdorovyi

Co-founder, E-commerce Expert

Experienced specialist with over 15 years in finance and 6+ years in e-commerce.

Co-founder with deep knowledge in digital technologies and innovative business solutions. Actively implementing AI, Machine Learning, and Data Science in retail and the banking sector.

15+
Years in Finance
13+
Years in Business
6+
Years in E-commerce

Scientific Activity, Publications & Speaking

Presentation: The Role of Loyalty Programs in the Digital Ecosystem of Banks (Case Study: Ukrsibbank), Odessa
The Role of Loyalty Programs in the Digital Ecosystem of Banks (Case Study: Ukrsibbank)
Odessa 2026
Gamification in Mobile Banking: Impact on Engagement and Cross-Selling, Vienna
Gamification in Mobile Banking: Impact on Engagement and Loyalty
Vienna 2026
Using Machine Learning for Real-Time Fraud Detection in Banking, Amsterdam
Using Machine Learning for Real-Time Fraud Detection
Amsterdam 2025
Publication in Universum Journal: Machine Learning for Detecting Financial Fraud
Publication: Machine Learning for Detecting Fraudulent Operations
Universum 2025
Blockchain and DLT Technologies in Banking Infrastructure: Perspectives for Ukraine, Ivano-Frankivsk
Blockchain and DLT Technologies in Banking Infrastructure of Ukraine
Ivano-Frankivsk 2025
Building a Customer Data Platform (CDP) in Banking Architecture, Chicago
Building a Customer Data Platform (CDP) in Banking
Chicago 2025
Using Artificial Intelligence for Credit Scoring in Digital Banking, Bologna
AI for Scoring and Creditworthiness in Digital Banking
Bologna 2025
Open Banking in Ukraine: Implementation Challenges and New Opportunities
Open Banking in Ukraine: Challenges and New Opportunities
Open Banking 2025
Application of Generative AI in Banking: From Chatbots to Back-Office Automation, Dresden
Generative AI in Banking: From Chat Assistants to Back-Office
Dresden 2025
Customer Lifetime Value (CLV) Analytics in Digital Banking: Models and Practical Implementation, Montreal
Customer Lifetime Value (CLV) Analytics in Digital Banking
Montreal 2025
Digital Adaptation of the Ukrainian Banking System in the Context of ESG Sustainable Development Goals, Chernihiv
Digital Adaptation of the Banking System and ESG Goals
Chernihiv 2025
Evaluation of Marketing Campaign Effectiveness in Digital Banking Channels: Attribution and A/B Testing, Cambridge
Effectiveness of Marketing Campaigns: Attribution & Uplift Modeling
Cambridge 2025
Digital Customer Lifecycle in Banking: Stages, Triggers, and KPIs, Glasgow
Digital Customer Lifecycle: Stages, Triggers and KPIs
Glasgow 2025
Multichannel and Omnichannel Approach in Digital Banking: Channel Integration, Poltava
Multichannel and Omnichannel Approach: Models and Efficiency
Poltava 2025
Next Best Action and Offer Models in Banking Systems: Algorithms and Design, New York
Next Best Action and Offer Models in Banking Systems
New York 2025
Harmonization of Ukrainian Banking Sector Regulation with EU Directives (PSD2, GDPR)
Harmonization of Banking Sector Regulation with EU Directives
Regulation 2025
Analysis of Customer Data for Personalization of Banking Products: Privacy and Benefits
Data Analysis for Product Personalization: Benefits and Privacy
Data Privacy 2025
Digital Operational Resilience of Banks: Implementation of DORA Principles in Ukraine
Digital Operational Resilience of Banks: DORA Implementation
Cybersecurity 2025
Thesis Abstract: Open Banking in Ukraine, Regulatory Challenges and API Integrations
Theses: Open Banking in Ukraine - Challenges and Opportunities
Theses 2025
Digital Adaptation for the Company's Financial System: Strategies and Tools, Kharkiv
Digital Adaptation for the Company's Financial System
Kharkiv 2025
Report on the Use of Artificial Intelligence in the Banking Sector of Ukraine, Kharkiv
Use of Artificial Intelligence in the Banking Sector
Kharkiv 2024

Certificates and Qualifications

Data School Certificate: Analysis Mindset, Oracle SQL, Power BI
Data School: Analysis Mindset & Tools
Oracle SQL / Power BI / Data Prep
SEO Specialist Certificate: Search Engine 2.0 Course
Course "Search Engine 2.0" (SEO Advanced)
ID: cA0sEKmZUR from 22.03.2021
Frontend Development Certificate: Online Store Development HTML/CSS/JS
Online Store Development from Scratch
HTML5 / CSS3 / JavaScript
Certificate: Artificial Intelligence and Machine Learning Basics
Artificial Intelligence Basics (AI Basics)
Machine Learning Fundamentals
Certificate: Digital Technologies in Scientific Research and Data Analysis
Digital Technologies in Research
Data Science & Research