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Maksym Zdorovyi - Co-founder and E-commerce Expert

Maksym Zdorovyi
Co-founder, e-commerce expert

Maksym Zdorovyi

Over 20 years of experience in finance and 13+ years in e-commerce.

Co-founder of N-SHOES with deep knowledge of digital technology and innovative business solutions. Brings AI, machine learning and data science into retail and banking.

Author of research papers presented at international conferences on the digitalisation of banking.

20+
years in finance
17+
years in business
13+
years in e-commerce
30+
research papers

Research, publications and talks

34 talks and publications, 2024-2026

Harmonising digital banking with the EU CAP: financial integration of agribusiness 2026 · Agri-finance Harmonising digital banking with the EU CAP: financial integration of agribusiness
Webinar 2026 · Webinar Webinar "From Writing to Analysis"
Cybersecurity in digital banking: protecting banks and customers 2026 · Stockholm Cybersecurity in digital banking: protecting banks and customers
UX/UI Design in Mobile Banking: Engagement, Conversion & Retention 2026 · Irpin UX/UI Design in Mobile Banking: Engagement, Conversion & Retention
Adopting cloud technologies in the banking sector 2026 · Bern Adopting cloud technologies in the banking sector
Financial inclusion and digital literacy: Ukraine and the world 2026 · Liverpool Financial inclusion and digital literacy: Ukraine and the world
Cybersecurity in the banking system in the context of digitalisation 2026 · Lyon Cybersecurity in the banking system in the context of digitalisation
Digital onboarding: remote identification, KYC and fraud prevention 2026 · Zurich Digital onboarding: remote identification, KYC and fraud prevention
The role of national payment infrastructure and the regulator in digital banking 2026 · Marseille The role of national payment infrastructure and the regulator in digital banking
Open API architecture in banking: security and monetisation 2026 · Chernivtsi Open API architecture in banking: security and monetisation
Integration of Banking Products into Non-Financial Platforms (Embedded Finance) 2026 · Reykjavik Integration of Banking Products into Non-Financial Platforms (Embedded Finance)
Trust by Design: the role of UX/UI in security and customer retention 2026 · Kharkiv Trust by Design: the role of UX/UI in security and customer retention
RFM and Behavioral Segmentation in Banking (Big Data) 2026 · Lisbon RFM and Behavioral Segmentation in Banking (Big Data)
The role of loyalty programmes in banks' digital ecosystem (case study: Ukrsibbank) 2026 · Odesa The role of loyalty programmes in banks' digital ecosystem (case study: Ukrsibbank)
Gamification in mobile banking: impact on engagement and loyalty 2026 · Vienna Gamification in mobile banking: impact on engagement and loyalty
Using machine learning for real-time fraud detection 2025 · Amsterdam Using machine learning for real-time fraud detection
Publication: machine learning for detecting fraudulent transactions 2025 · Universum Publication: machine learning for detecting fraudulent transactions
Blockchain and DLT in Ukraine's banking infrastructure 2025 · Ivano-Frankivsk Blockchain and DLT in Ukraine's banking infrastructure
Building a Customer Data Platform (CDP) in Banking 2025 · Chicago Building a Customer Data Platform (CDP) in Banking
AI for Scoring and Creditworthiness in Digital Banking 2025 · Bologna AI for Scoring and Creditworthiness in Digital Banking
Open banking in Ukraine: challenges and new opportunities 2025 · Open Banking Open banking in Ukraine: challenges and new opportunities
Generative AI in Banking: From Chat Assistants to Back-Office 2025 · Dresden Generative AI in Banking: From Chat Assistants to Back-Office
Customer Lifetime Value (CLV) Analytics in Digital Banking 2025 · Montreal Customer Lifetime Value (CLV) Analytics in Digital Banking
Digital adaptation of the banking system and ESG goals 2025 · Chernihiv Digital adaptation of the banking system and ESG goals
Effectiveness of Marketing Campaigns: Attribution & Uplift Modeling 2025 · Cambridge Effectiveness of Marketing Campaigns: Attribution & Uplift Modeling
Digital Customer Lifecycle: Stages, Triggers and KPIs 2025 · Glasgow Digital Customer Lifecycle: Stages, Triggers and KPIs
Multichannel and omnichannel approaches: models and effectiveness 2025 · Poltava Multichannel and omnichannel approaches: models and effectiveness
Next Best Action and Offer Models in Banking Systems 2025 · New York Next Best Action and Offer Models in Banking Systems
Aligning banking regulation with EU directives (PSD2, GDPR) 2025 · Regulation Aligning banking regulation with EU directives (PSD2, GDPR)
Customer data analysis for product personalisation: benefits and privacy 2025 · Data Privacy Customer data analysis for product personalisation: benefits and privacy
Digital operational resilience of banks: implementing DORA 2025 · Cybersecurity Digital operational resilience of banks: implementing DORA
Abstract: open banking in Ukraine - challenges and opportunities 2025 · Abstract Abstract: open banking in Ukraine - challenges and opportunities
Digital adaptation of a company's financial system 2025 · Kharkiv Digital adaptation of a company's financial system
Using artificial intelligence in banking 2024 · Kharkiv Using artificial intelligence in banking

Expertise in every detail of N-SHOES

We put our experience in finance, data and e-commerce into the store's service.

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