Reebok USA

Reebok: The history of the brand that conquered the world of sports shoes

Welcome to the world of Reebok, an international brand of sports shoes that needs no introduction. If you are looking for comfort, style and high quality then Reebok is your choice. In this article, we dive into the brand's amazing history and how it won the hearts of athletes and fashion connoisseurs around the world.

Reebok's journey began in 1895 when Joseph William Foster made his first studded shoes in Bolton, England. He was a runner and aspired to quality sports shoes himself. At that time, there was little choice on the market, and Foster decided to make his own shoes. This is how the first running shoes called "Foster" with spikes attached appeared. It was the beginning of an era that made Reebok a legend.

As the popularity of running and sports in general grew, the brand was actively developed. Alfred Schrubb won the 10 mile race in Glasgow in 1904 wearing J. W. Foster & Co. This result remained the UK national record for 30 years. This was Reebok's first step towards international recognition.

At the beginning of the 20th century, the company continued its innovative approaches to the production of shoes. They have developed special models for different types of running: with spikes for hurdling, with straps for running on uneven terrain, and others. Reebok running shoes were highly acclaimed by athletes, and as early as 1924 they were chosen by the athletes at the Paris Olympics.

Reebok is not just a brand of sports shoes, it is an international company that has been around for over a hundred years. It is one of the leaders in the sporting goods industry and is known for its quality, innovation and stylish designs.

History of Reebok

The history of Reebok began back in 1895, when Joseph William Foster made the first studded shoes. Since then, the company has come a long way of development and has become the pride of athletes around the world.

At the beginning of its journey, Reebok was called "J. W. Foster & Co", but over time the brand continued to evolve and in 1960 was renamed "Reebok". The name of the company was taken in honor of the swift-footed African antelope, which symbolized the speed, grace and energy that were embodied in every model of Reebok shoes.

One of the key moments in Reebok's history was the development of aerobics in the 1980s. The company quickly recognized the growing demand for women's sports shoes and introduced shoes specifically designed for aerobics to the market. The Freestyle and Princess models have become a real hit and have won the hearts of millions of women with their comfort, style and quality.

However, Reebok didn't stop there. The company is constantly developing new technologies and innovations to meet the needs of athletes of all levels. From running and training collections to shoes for basketball and other sports, Reebok offers a wide range of products that meet the highest quality standards.

An important moment in the history of Reebok was the merger with Adidas in 2006. This partnership brought together two great brands and created a powerful force in the sports industry market. The joint efforts of the companies have made it possible to develop various innovative products, expand the geographical presence and offer unique collections of sports shoes and clothing.

Reebok continues to focus on developing technologies to enhance comfort, support and performance in its footwear. Some of the popular technologies found in Reebok products include DMX, Pump, ZigTech, Floatride, and more. These technologies are designed to provide cushioning, stability, ventilation and adaptability so that athletes can achieve the best results in their training and competition.

In addition, Reebok actively collaborates with renowned athletes, coaches and designers to create special collections and collaborative products. This allows the brand to combine its technical knowledge and expertise with the individual needs and style of each athlete.

Reebok also attaches great importance to sustainability and environmental responsibility. The company is actively working to improve its production processes, reduce waste and use environmentally friendly materials. She also supports various initiatives and programs aimed at conserving natural resources and caring for the planet.

Reebok continues to be the leading brand in the athletic footwear and apparel industry, delivering innovative products, stylish designs and support for athletes of all levels. With its heritage, quality and commitment to excellence, Reebok remains one of the most recognizable and sought after brands in the sports world.