Winter Support 6500 UAH

This initiative is integrated into the digital ecosystem of “Diia” and the banking network, allowing citizens to cover basic needs, among which the purchase of quality winter footwear occupies a priority position. In this context, the N-SHOES store located in Kharkiv (CLASS Shopping Mall, Donetskyi Lane, 18) offers a unique synergy of government support and commercial loyalty by providing an additional 5% discount on its assortment, enabling consumers to obtain maximum added value from the received payment.

Strategic Overview of the “Winter Support” Program — UAH 6,500

The “Winter Support” program is an evolutionary continuation of the “Winter eSupport” packages; however, it has a clearly defined social focus and targeted nature. Its launch is driven by the need to compensate household expenses for energy resources and basic goods amid increased budgetary pressure during the winter period.

Regulatory Framework and Implementation Purpose

On November 5, 2025, the Cabinet of Ministers of Ukraine adopted Resolution No. 1433, which became the foundation for implementing the payments. According to this document, the funds may be used to purchase clothing, footwear, and medicines, emphasizing the humanitarian vector of the initiative. The government considers these funds as a tool to support the domestic market, since they can be spent exclusively at retail establishments registered in Ukraine and having the appropriate merchant category codes (MCC codes).

Demographic Analysis of Beneficiaries

The program covers more than 660,000 citizens, requiring significant budget allocations of approximately UAH 4.3 billion. The distribution of beneficiaries by category demonstrates a deep understanding of social risks: the largest share consists of children from low-income families and displaced children.

Recipient Category	Approximate Number of Persons	Total Funding Volume
Children from low-income families (under 18)	335,863	UAH 2.18 billion
Children among internally displaced persons (IDPs)	252,898	UAH 1.64 billion
Children under guardianship or custody	40,900	UAH 265.9 million
Single pensioners receiving care allowance	17,500	UAH 113.8 million
Persons with Group I disability among IDPs	12,800	UAH 83.2 million
Orphans and children with disabilities in foster families	~1,000	UAH 6.5 million

The data indicate that state support is focused on the future generation and the most vulnerable adults, making the choice of where to spend the funds—such as the N-SHOES shoe store—not only a matter of comfort, but also of children’s health.

Kharkiv Retail Landscape and Positioning of the N-SHOES Store

Kharkiv, as a major industrial and commercial center, is adapting to operating conditions in a frontline status. The N-SHOES shoe store, having resumed operations in the CLASS Shopping Mall, demonstrates business resilience and readiness to provide quality services to city residents and internally displaced persons.

Location Strategy: CLASS Shopping Mall and Levada Metro Station

The store’s location at Donetskyi Lane, 18, on the third floor of the CLASS Shopping Mall near Levada metro station is strategically advantageous. This area is a major transportation hub where metro lines, suburban rail, and the bus station intersect. For IDPs and regional residents traveling to Kharkiv for assistance or shopping, N-SHOES is an easily accessible point that reduces logistical time.

Assortment Policy and Quality Standards

N-SHOES specializes in footwear for men, women, and children from leading European brands, particularly Polish and German manufacturers. During the winter season, the assortment focuses on models that ensure maximum thermal insulation and safety:

• Winter boots and footwear: The use of genuine leather, suede, and nubuck guarantees product durability.
• Insulation technologies: The use of natural fur or modern membrane materials helps retain heat even at low temperatures.
• Anti-slip soles: Special tread patterns on thermoplastic elastomer (TPE) soles are critical for Kharkiv winters.

The opportunity to purchase quality footwear for UAH 6,500 allows consumers to avoid compromises on quality, choosing products that will last for several seasons.

Economic Benefits for N-SHOES Customers Until January 31, 2026

How the Benefit Works

The 5% discount is applied to the receipt when paying with a card that has a special usage mode or when ordering online via the e-commerce website. This creates an additional incentive, as 5% of UAH 6,500 equals UAH 325 in savings, which can be used to purchase shoe care products or vitamins, also permitted by the program.

Comparative Table of Consumer Value

Parameter	Standard Purchase	Purchase at N-SHOES under the Program
Nominal amount	UAH 6,500	UAH 6,500
Additional discount	0%	5%
Equivalent purchasing power	UAH 6,500	UAH 6,825
Additional bonuses	None	Nationwide delivery across Ukraine
Location	Various	Kharkiv city center (CLASS Mall)

Technological Aspects of Payment Distribution and Online Checkout

The digitalization of the payment process through the Diia application requires retailers to be prepared to work with targeted cashless payments.

Algorithm for Receiving Funds via Diia

To activate the payment, the user must update the application to the latest version, go to the “Services” section, and select “Winter Support — UAH 6,500.” A key requirement is having an activated Diia.Card or another card with a special usage mode, which can be opened directly in the app.

Online Payments in the N-SHOES Online Store

The N-SHOES store has implemented full integration with payment systems (MonoPay, LiqPay) that support “Winter Support” cards. The online shopping process with nationwide delivery looks as follows:

This approach allows residents of remote regions or cities under constant shelling to receive quality footwear without the need to physically visit the store.

Social Importance and Psychological Impact of the Program

In conditions of prolonged conflict, state assistance of UAH 6,500 performs not only a material but also a psychotherapeutic function, giving people a sense of care and stability. The ability to spend these funds on quality footwear in a professional environment like N-SHOES enhances consumer dignity, allowing them to feel like full participants in economic life.

Support for Children and IDP Families

For displaced children who have lost their familiar environment, new warm footwear is an element of safety and preparation for active winter life. The “Winter Support” program mitigates social inequality by ensuring that children from low-income families have access to the same goods as families with higher incomes.

Stimulating Kharkiv’s Local Economy

The operation of a store in the CLASS Shopping Mall near Levada metro station serves as a signal to other entrepreneurs about the possibility of successful activity even under difficult conditions. Channeling state funds into such stores creates a multiplier effect: jobs are supported, local taxes are paid to Kharkiv’s budget, and logistical chains remain stable.

Recommendations for Rational Use of the UAH 6,500 Payment

Analyzing market conditions, experts advise consumers not to postpone purchases until the last moment. Although the N-SHOES promotion runs until January 31, 2026, the most popular sizes and models often sell out as early as December.

Step-by-Step Guide for Buyers

This algorithm helps avoid technical errors during transactions and guarantees receipt of a quality product that meets all winter protection standards.

The Future of Support Programs and Digital Retail

The success of the “Winter Support” program in synergy with retailers like N-SHOES lays the groundwork for a new model of social partnership between the state and business. The use of targeted funds through digital payment channels is becoming a standard that ensures transparency and efficiency in the use of budget resources. The N-SHOES store in Kharkiv acts not merely as a point of sale, but as an important element of social infrastructure, helping citizens overcome winter hardships with genuine comfort.