Winter Support 6500 UAH

This initiative is integrated into the "Diia" digital ecosystem and the banking network, allowing citizens to secure basic needs, among which purchasing high-quality winter footwear takes priority. In this context, the N-SHOES store located in Kharkiv (Class Shopping Mall, 18 Donetskyi Lane) offers a unique synergy of state aid and commercial loyalty by providing an additional 5% discount on its assortment, allowing consumers to get maximum value from the received payment.

Overview of the "Winter Support" 6,500 UAH Program

The "Winter Support" program is an evolutionary continuation of the "Winter eSupport" packages; however, it has a clearly defined social focus and targeted nature. Its launch is driven by the need to compensate households for energy costs and basic necessities under increased budget pressure during the winter period.

Regulatory Framework and Implementation Goal

On November 5, 2025, the Cabinet of Ministers of Ukraine adopted Resolution No. 1433, which became the foundation for implementing the payments. According to this document, funds are directed toward purchasing clothing, footwear, and medicines, emphasizing the humanitarian vector of the initiative. The government views these funds as a tool to support the domestic market, as they can be spent exclusively at trade establishments registered in Ukraine that have the appropriate Merchant Category Codes (MCC codes).

Demographic Analysis of Aid Recipients

The program covers over 660,000 citizens, requiring significant budget allocations of approximately 4.3 billion UAH. The distribution of beneficiaries by category demonstrates a deep understanding of social risks: the largest share consists of children from low-income families and displaced children.

The data indicates that state support focuses on the future generation and the most unprotected adults, making the choice of where to spend funds—such as the N-SHOES footwear store—a matter of not just comfort, but also child health.

Kharkiv Retail Landscape and N-SHOES Positioning

Kharkiv, as a major industrial and trade center, is adapting to working conditions in a frontline status. The N-SHOES footwear store, having resumed operations in the Class Shopping Mall, demonstrates business resilience and readiness to provide quality services to city residents and internally displaced persons.

Location Strategy: Class Mall and Levada Metro

The store's location at 18 Donetskyi Lane, on the third floor of the Class Shopping Mall (near Levada metro station), is strategically advantageous. This area represents a major transport hub where metro lines, suburban rail connections, and the bus terminal intersect. For IDPs and regional residents coming to Kharkiv for aid or shopping, N-SHOES is an easily accessible point, reducing logistics time.

Assortment Policy and Quality Standards

N-SHOES specializes in footwear for men, women, and children from leading European brands, particularly Polish and German manufacturers. During the winter period, the assortment focuses on models ensuring maximum thermal insulation and safety:

• Winter Boots: Use of genuine leather, suede, and nubuck guarantees durability.
• Insulation Technologies: Application of natural fur or modern membrane materials allows heat retention even at low temperatures.
• Non-slip Soles: Special treads on thermoplastic elastomer (TPE) soles are critically important for winter in Kharkiv.

The ability to purchase quality footwear for 6,500 UAH allows consumers not to compromise on quality, choosing goods that will serve for several seasons.

Economic Benefits for N-SHOES Customers until Jan 31, 2026

Mechanics of Obtaining Benefits

The 5% discount is applied to the receipt when paying with a card having a special usage mode or when ordering online through the website. This creates an additional incentive for consumers, as 5% of 6,500 UAH equals 325 UAH in savings, which can be directed toward purchasing shoe care products or vitamins, which is also permitted by the program.

Comparative Table of Consumer Benefit

Technological Aspects of Payment Implementation

Digitalization of the payout process via the "Diia" app requires retailers to be ready for special-purpose cashless payments.

Algorithm for Receiving Funds via Diia

To activate the payment, the user must update the app to the latest version, go to the "Services" section, and select "Winter Support — 6,500 UAH". An important condition is having an activated "National Cashback" card or another card with a special usage mode, which can be opened directly in the app.

Online Payments in the N-SHOES Online Store

The N-SHOES store has implemented full integration of payment systems (MonoPay, LiqPay) that support payments with "Winter Support" cards. The purchase process in the online store with delivery across Ukraine is as follows:

This approach allows residents of remote regions or cities under constant shelling to receive quality footwear without the need to physically visit the store.

Social Significance and Psychological Effect of the Program

In conditions of prolonged conflict, state aid of 6,500 UAH performs not only a material but also a psychotherapeutic function, giving people a sense of care and stability. The opportunity to spend these funds on quality footwear in a professional environment like N-SHOES enhances consumer dignity, allowing them to feel like full participants in economic life.

Support for Children and IDP Families

For displaced children who have lost their familiar environment, new warm shoes are an element of safety and preparation for active life in winter. The "Winter Support" program levels social inequality, ensuring children from low-income families have access to the same goods purchased by families with higher incomes.

Stimulating Kharkiv's Local Economy

The operation of the store in Class Mall near Levada metro is a signal to other entrepreneurs about the possibility of successful work even in difficult conditions. Directing state funds to such stores creates a multiplier effect: jobs are supported, taxes are paid to Kharkiv's local budget, and logistics chains remain stable.

Recommendations for Rational Use of the 6,500 UAH Payout

Analyzing market conditions, experts advise consumers not to delay purchases until the last moment. Although the promotion at N-SHOES runs until January 31, 2026, the most popular sizes and models sell out as early as December.

Step-by-Step Instruction for the Buyer

This algorithm helps avoid technical errors during transactions and guarantees receipt of a quality product that meets all winter protection standards.

Future of Support Programs and Digital Retail

The success of the "Winter Support" 6,500 UAH program in synergy with chains like N-SHOES lays the foundation for a new model of social partnership between the state and business. Using targeted funds via digital payment channels is becoming a standard ensuring transparency and efficiency in budget spending. The N-SHOES store in Kharkiv acts not just as a point of sale, but as an important element of social infrastructure, helping citizens overcome winter difficulties with real comfort.