World smile day

This wonderful holiday exists, the world owes the artist Harvey Ball.

His work was not distinguished by anything remarkable: critics were not particularly interested in him, his paintings were hardly threatened with immortality. But somehow the representatives of the insurance company approached him with a request to come up with some bright and memorable symbol - the company's business card. Harvey did not think for a long time, took and offered customers what now all Internet users, without exception, call a "smiley" - a smiling yellow face. It happened in 1963. The customers accepted the work, paid Bell fifty dollars, made the badges with this face, and distributed them to the entire company staff. The success of such a "business card" surpassed all expectations. The company's customers were delighted with the innovation - just a few months later, more than ten thousand badges were released!

NEXT SHOES congratulates all customers on World Smile Day.

Do good deeds! Help at least one smile appear!

And you should know, the philosophy of NEXT SHOES is always that you are always overwhelmed with positive emotions, after buying beautiful, stylish, high-quality shoes in our stores, you have only smiles on your face.