Asics Japan

ASICS is a Japanese brand that deservedly occupies one of the leading places in the production of sports shoes. Today we will talk about the reasons for its popularity and success around the world.

History of the ASICS brand

Let's remember how it all began. Back in 1949, in post-war Japan, Kihachiro Onitsuka thought about how to help Japanese youth in difficult times and inspire their fellow citizens. It was then that he decided to create a sports brand that would unite all lovers of an active lifestyle. This is how Onitsuka Tiger was born.

Development and expansion

At first, ASICS supplied its products only to the domestic market of Japan and China. But the founders of Nike, Phil Knight and Bill Bowerman, saw the potential of this brand, bought sneakers and began selling them in the United States. Thus, ASICS began to conquer new markets.

In 1977, after a successful development, the Onitsuka Tiger brand was renamed ASICS, which is an abbreviation of the Latin phrase "Anima sana in corpore sano" - "A healthy mind in a healthy body." This has become not only a new name, but also the philosophy of the brand, striving to create shoes that are not only functional, but also help to maintain health and harmony.

Research and innovation

ASICS has always focused on research and development in the field of sports shoes. They set up the Sports Research Institute in Kobe City, where experts study and design running shoes based on the latest scientific advances. With this focus on innovation, ASICS is always in step with the times and offers its customers cutting-edge technology and comfort.

Worldwide success and popularity

ASICS deservedly takes the fifth place among the largest companies producing sportswear and footwear. This success is not accidental. The ASICS brand has gained popularity and recognition due to several factors.

1. First, quality. ASICS is known for its high quality products. The company uses cutting-edge technology and innovative materials to create shoes that provide comfort, support and protection during athletic activities. Thanks to this, buyers can be sure that they receive reliable and durable shoes.
2. Secondly, the variety of models. ASICS offers a wide range of sports shoes, from running shoes to training shoes for a variety of sports. The brand takes into account the needs and preferences of different audiences, creating models with different functional characteristics and stylistic design. This allows every athlete or active lifestyle enthusiast to find the right shoe for their needs.
3. Third, design. ASICS pays attention not only to functionality, but also to the aesthetic design of their shoes. ASICS models are characterized by a stylish and modern design that combines comfort and fashion trends. This allows athletes not only to feel comfortable during training, but also to look stylish and attractive.

ASICS is a Japanese brand that has been able to gain worldwide popularity due to its high quality sports shoes, variety of models and modern design. ASICS continues to evolve and explore new possibilities to offer customers even more innovation and comfort. If you are looking for reliable and stylish athletic shoes, ASICS is the brand to look into.

The ASICS brand is not only a manufacturer of sports shoes, but also a true philosophy of an active lifestyle. It embodies the idea that a healthy body and a healthy mind are inextricably linked. When we play sports, we not only strengthen our physical abilities, but also develop will, discipline and perseverance.

ASICS understands this and is therefore committed to offering its customers footwear that helps them achieve their athletic goals and push boundaries. The company constantly researches the latest trends and innovations in the field of sports shoes in order to create products that meet the highest standards and requirements of athletes.

But ASICS isn't limited to just shoes. The brand also offers a wide range of sportswear and accessories to provide complete sports equipment. From functional t-shirts and pants to comfortable socks and running accessories, ASICS has everything you need for an active lifestyle.

ASICS is not just a brand, it's a way of life. He inspires people to play sports, to reach new heights and to overcome their own boundaries. Thanks to its high reputation and product quality, ASICS has won the trust of millions of athletes and active lifestyle enthusiasts around the world.

So if you are looking for shoes and clothing that will help you achieve new results and feel comfortable during your workouts, look no further than ASICS. This Japanese brand combines quality, style and functionality to help you become the best version of yourself. Do not limit yourself, choose ASICS and open new horizons of sports opportunities.