Fila (Italy)

Fila shoes: modern trends

Founded in 1911 in Biella, Italy, Fila has come a long way from producing fabrics to becoming a world leader in sportswear and footwear. Today Fila is a South Korean brand that combines style, convenience and high technology. In this article we will look at key moments in Fila's history, features of their products and current trends.

History of the Fila brand

Founded by the Fila brothers, the company began with the production of fabrics and later switched to producing underwear. In 1973, Fila made its debut in the sportswear market with the introduction of its famous logo, the letter F in a square. The brand gained popularity due to contracts with famous athletes such as tennis player Bjorn Borg and mountain climber Reinhold Messner.

Since then, Fila has been actively involved in tennis and other sports. In the 1990s, the company became known for its innovations in sports shoes, which allowed it to gain worldwide popularity. In 2007, the South Korean subsidiary purchased the brand and all subsidiaries, making Fila one of the largest sportswear manufacturers in South Korea.

Technologies and innovations Fila

Fila actively introduces modern technologies into the production of its products. One of the popular innovations is the use of knitted raw materials for the upper of shoes, which ensures high air permeability and moisture removal. Energized technology includes shock-absorbing inserts in the midsole to reduce the impact of running.

Other notable technologies include a 3D print to enhance the durability of the upper and a Super Foam insole with antibacterial properties. The EVA midsole provides enhanced cushioning, while reflective details and a quick lacing system add security and comfort.

Features of choosing Fila shoes

Choosing the right Fila shoes depends on your type of training and activity. For fitness, models with smooth soles and a shock-absorbing layer that prevent sweating of the feet are suitable. Fila running shoes have a porous outsole for improved traction and a lacing system that wraps your foot tightly.

Original Fila shoes are selected in accordance with the size range and type of pronation of the foot. Some models are equipped with orthopedic inserts for additional comfort. The Hadi online store offers a wide selection of men's and women's Fila sneakers with fast delivery to regions.

Modern trends and new products from Fila

Fila regularly updates its range, offering modern and original shoe models. The winter line includes insulated sneakers, which are in demand among practical people. Online purchasing of Fila products allows you to quickly and conveniently select the desired model, obtain certificates of conformity and warranty statements.

Fila is a brand with a rich history and an innovative approach to the production of sports shoes. Thanks to high quality, style and comfort, Fila shoes remain popular among professional athletes and active people. Choosing Fila products is a choice of reliability, comfort and modern design.