New Balance USA

New Balance is an American sports shoe brand that was founded back in 1906. Over the years, New Balance has been able to win the hearts of many people around the world with its quality and style. If you're looking for shoes that not only look stylish, but also provide comfort and support, then New Balance is the place for you.

New Balance differs from its competitors in the sports shoe market in that it has its own manufacturing facilities in the US and the UK. This unique company policy means that they do not release their key and iconic models in certain regions, including Southeast Asia and Eastern Europe. It is because of this choice that the price of New Balance sneakers can be higher than similar models from other brands. However, this is offset by the high quality and innovative technologies that New Balance actively uses in its models.

From the very beginning of its existence, New Balance has strived for an individual approach to each manufactured product. In 1906, William J. Riley, the founder of the company, developed a flexible arch support with three support points to provide maximum comfort and balance. Fun fact: Riley is said to have coined the name "New Balance" while watching chickens in his yard and demonstrating how his arch support works by placing a chicken leg on his office desk.

Over time, New Balance continued to evolve and in 1960 introduced the world to the world's first wavy running shoe called the "Trackster". It gained wide popularity through participation in various sports events, especially the YMCA program, and became the unofficial shoe of many college teams. The success of "Trackster" was the starting point for New Balance on the road to worldwide recognition.

Innovation and Technology in New Balance Shoes

New Balance has always strived to innovate and develop cutting edge technology in footwear. The company actively explores new materials, technologies and designs to create comfortable and functional shoes for its customers. Here are some of the key innovations introduced by New Balance:

• Fresh Foam Technology: Fresh Foam is an innovative outsole technology developed by New Balance. It provides the perfect combination of cushioning, support and lightness. Fresh Foam uses a special material that adapts to the shape of the foot for maximum comfort while running or training.
• REVlite Technology: REVlite is a lightweight and durable outsole technology that provides excellent cushioning and bounce. It keeps runners feeling fast and energized throughout their workout. REVlite also helps reduce leg fatigue and reduce the risk of injury.
• FantomFit Technology: FantomFit is an innovative shoe upper technology that provides the perfect fit and support for the foot. It combines durable materials and a seamless construction to provide comfort and minimize chafing. FantomFit also allows the foot to move and breathe freely.
• N2 Technology: N2 is a cushioning technology found in the soles of some New Balance shoes. It provides excellent cushioning and impact protection for your foot while running or exercising. The N2 technology also helps to reduce the weight of the shoe and improve its flexibility.
• T-Beam Technology: T-Beam is a arch support and stabilization technology. It provides improved midfoot support and helps reduce the risk of torsion and injury.
• FuelCell Technology: FuelCell is an advanced outsole technology developed by New Balance to deliver maximum responsiveness and energy while running. It uses a special high energy return material that makes runners feel fast and efficient with every stride.
• Hypoknit Technology: Hypoknit is an innovative material used in the uppers of New Balance shoes. It provides a perfect fit and support for the foot, while also providing good ventilation and comfort. Hypoknit has elasticity and flexibility to allow the foot to move freely and adapt to its shape.
• Fresh Foam X technology: Fresh Foam X is an advanced version of Fresh Foam technology. It delivers even more cushioning and comfort while remaining lightweight and responsive. Fresh Foam X utilizes a new material and outsole design that helps reduce impact and improve cushioning.
• Ultra Heel Technology: Ultra Heel is an innovative solution for the back of the shoe that provides the perfect fit and heel support. It has an anatomical shape that facilitates movement and reduces the risk of chafing and irritation. Ultra Heel technology also enhances stability and comfort when running or exercising.
• Kinetic Stitch Technology: Kinetic Stitch is an innovative sewing technology that is applied to the upper of New Balance shoes. It provides extra support and stability in the keychevy areas of the foot. Kinetic Stitch reinforces the shoe's structure to prevent warping and improve durability.

These are just some of the innovations and technologies introduced by New Balance in footwear. The company is constantly working to develop new solutions and improve its products to meet the needs of runners and athletes. They also pay attention to environmental sustainability and the implementation of sustainable materials and manufacturing processes.

For example, New Balance actively researches and uses recycled materials, such as recycled plastic bottles, in the manufacture of its products. They also strive to reduce their environmental impact by using energy-saving production methods and by partnering with organizations dedicated to environmental protection.

In addition, New Balance actively supports sports communities and initiatives. They partner with many sports teams and sponsor sporting events including marathons and running events. The company also provides financial support and development programs for young athletes.

New Balance continues to innovate with its products, offering a wide range of technologies and materials to help athletes reach their goals and improve comfort and performance in training and competition.