Demand for Yeezy sneakers surpasses Adidas forecasts

 5 minutes

Adidas unexpectedly beat forecasts with incredible demand for Yeezy sneakers, created in collaboration with Kanye West and his Yeezy brand. The breakup of the partnership last year did not negatively affect the popularity of these sneakers, and the demand for them was so huge that Adidas could not satisfy all requests.

When the company began selling off the remnants of the collaboration, it received astonishing orders for 4 million pairs of sneakers, bringing in more than 508 million euros (or about $563 million). This proves the undeniable appeal of Yeezy to a wide audience and its huge popularity among shoe fans.

Despite the scandalous split with West over his anti-Semitic remarks, consumers remain in love with these sneakers and are ready to line up in kilometer-long lines to purchase new releases.

The partnership between Adidas and Kanye West began in 2013, and Yeezys have been a huge hit ever since. By 2022, Yeezy has generated an astonishing 1.7 billion euros in sales, generating an operating profit of 700 million euros for the company.