New kit Joma 2023/2024 for the Italian club "Atalanta"

 5 minutes

Atalanta Football Club and Joma are pleased to present new shirts for the 2023/2024 season. This new kit has been completely redesigned but retains the traditional club colors. Joma has been a technical sponsor of the club for many years and provides them with the best materials for all competitions, helping to improve the playing skills of the players.

The main jersey continues the iconic blue and black stripe design that has represented the club since 1920. Now this design has been transformed into a modern geometric sublimation on the blue parts of the T-shirt. The resulting optical effect gives the T-shirt a unique look. In addition, the T-shirt features a stylish polo-style ribbed collar and ribbed cuffs for a more comfortable fit.

The away kit remains white with blue accents, which are represented by thin horizontal lines, while the rest of the details are in black. This completes the unique style of the club. The T-shirt features a V-neckline with double trim for an elegant look. On the base fabric trim, the inscription "1907" is highlighted, reflecting the year the club was founded.

Joma also takes care of the environment by creating eco-friendly T-shirts. The ribbing of the T-shirts is made from 100% recycled polyester. The brand already uses this fabric in many of its kits. It is made from recycled sources, including PET bottles, to reduce CO2 emissions by 75% and use no petroleum.

Recycled polyester provides stretch, durability and good breathability, making the T-shirt ideal for physical activities.

The new T-shirts use cutting-edge technology. The MICRO-MESH SYSTEM is placed in areas where sweat is most intense, such as underarms and flanks. This contributes to the rapid evaporation of moisture. The FLATLOCK flat seam system guarantees no chafing on the skin. Separately, it is worth noting the Atalanta BC shield, which is present on T-shirts thanks to JOMA SPORTECH technology. This shoe-inherited technology uses heat-sealed rubber parts for flexibility, comfort and lightness.

The home jersey for the Atalanta football club for the 2023/2024 season is made in the men's version with short sleeves. It has been completely redesigned. The traditional blue and black colors are retained, but the symbolic vertical stripes have been replaced by an innovative contrasting geometric print that covers the entire surface of the T-shirt.

The T-shirt is made from 100% recycled polyester to minimize the impact on the environment. This environmentally friendly fabric is characterized by lightness, elasticity and high quality. The elegant ribbed polo collar and cuffs are also made from this material for a comfortable fit. The T-shirt has a regular pattern and small side slits for freedom of movement. The MICRO-MESH SYSTEM technology is applied in the armpits, where most of the sweat accumulates. This allows moisture to evaporate quickly, keeping the player's body dry even during the most intense workouts. All parts of the T-shirt are connected by the FLATLOCK system of flat seams, which prevents chafing.

The visor of the T-shirt has a heat-sealed silicone material that prevents discomfort on the skin and gives lightness. The JOMA SPORTECH technology inherited from footwear is also applied. On the reverse side of the T-shirt there is a small inscription "ATALANTA BERGAMO", and inside the motto "LA MAGLIA SUDATA SEMPER" - "The T-shirt is always sweaty" is embroidered. The inscription "1907" is embossed on the flap at the neck of the jersey, reflecting the year the club was founded.

The Atalanta Football Club away jersey for the 2023/2024 season is also made from 100% recycled polyester for minimal environmental impact. It is lightweight, flexible and high quality. The T-shirt features an elegant, personalized V-neck, partly ribbed, and an internal elastic band that reduces chafing for a better fit. Double trimmed cuffs with breathable mesh. The MICRO-MESH SYSTEM technology is applied on the sides, where sweat tends to accumulate the most. This allows moisture to evaporate quickly, keeping the player's body dry even during intense workouts. All parts of the T-shirt are connected with the FLATLOCK system of flat seams to prevent chafing.

The visor of the T-shirt has a heat-sealed silicone material that prevents discomfort on the skin and gives lightness. The JOMA SPORTECH technology inherited from the shoe is also used. On the reverse side there is a small inscription "ATALANTA BERGAMO", and inside the motto "LA MAGLIA SUDATA SEMPER" - "The T-shirt is always sweaty" is embroidered. In addition, the inscription "1907" stands out on the neck flap, which reflects the year the club was founded.

The new Joma shirts for the Atalanta football club for the 2023/2024 season combine stylish design, high quality materials and eco-friendliness awareness. They offer comfort, elasticity and good ventilation thanks to the use of advanced technologies. Get ready to support your favorite team in the new season with the unique Joma shirts for Atalanta Football Club.

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