Success story: ECCO celebrates 60 years with a new exclusive shoe line

 11 minutes

60 years ago, the amazing success story of the ECCO brand began. This Danish shoe manufacturer was able to create a unique shoe line that has won the hearts of millions of people around the world. In honor of its anniversary, ECCO pleases us with new limited collections of shoes that catch the eye and delight with their quality and style.

In the spring-summer collection 2023, ECCO presents ECCO COZMO flip-flops and sandals, as well as ECCO SOFT sneakers and slip-ons for adults and ECCO SOFT 60 KIDS for children. These models are distinguished not only by their stylish design, but also by the use of natural organic tanned leather without harmful metals. The collection impresses with a variety of color schemes, offering delicate pastel shades and bright, cheerful shades. The sneakers stand out with a contrasting white midsole and a neat logo and the number 60 on the tongue on the side of the upper, reminding us of the ECCO anniversary.

The history of the ECCO brand began in 1963 with the dream of husband and wife Birte and Carl Toosby to create a shoe company that epitomized Danish design and a philosophy of form following function. The Toosby family decided to give up stability and regular work by selling their house and moving to Bredebro, a small town on the west coast of Denmark. There they rented a small house and turned an empty factory built by the local community into a place where they could make shoes and create jobs for the locals. Thus began the exciting story of the ECCO brand.

In the 60s, the ECCO brand actively developed and attracted the attention of the fashion trends of that time. Tight boots were created that go well with popular miniskirts, as well as patent leather shoes and clogs. Carl Toosby has always strived to combine comfort, high quality and simplicity in affordable footwear. Young designer Einar Truelsen successfully coped with this task, creating a breakthrough design of ECCO JOKE shoes for women, men and children. The JOKE collection was launched in 1978 and has become an icon of ECCO. In the same period, the company began to expand outside of Denmark, opening part of the production in Brazil and becoming the first Danish company to work with outsourcing.

In 1980, ECCO introduced a new technology for attaching soles to uppers, DIP (Directly Injected Polyurethane), or vulcanization. This method of joining without the use of glue or seams has resulted in a shoe that is very flexible and durable with excellent cushioning properties. DIP technology has become the basis of ECCO footwear production and is revolutionary for the entire industry.

In 1981, the brand introduced the ECCO SOFT collection, which immediately became a bestseller and served as the basis for many subsequent collections of comfort shoes. In the same year, ECCO expanded its business by opening a subsidiary company Eccolet Sko GmbH in Germany and establishing a licensed production of ECCO shoes in Japan with Achilles Corporation.

In 1991, ECCO continued its development by expanding the geography of footwear production in Europe, entering into an agreement with Svit for licensed production in the former Czechoslovakia, and opening a subsidiary, ECCO Trading Ges.m.b.H. in Austria. ECCO has also established a presence in the US, which has allowed the company to strengthen its position in the world's largest market. The expansion of product sales markets led to the opening of ECCO production in the countries of Southeast Asia and South America. ECCO has partnered with Gatic, a leading footwear company in Argentina.

Footwear production is the main activity of ECCO. The company is not just shoemakers, they are true craftsmen, using the latest innovations and technologies to create intricate yet comfortable designs that can stand the test of time. ECCO's design philosophy is simple: innovative comfort inspired by nature and the use of premium materials. All this provides endless freedom of movement.

In its 60 years of existence, ECCO has grown from a small company founded by the Toosby family in Bredebro to a world leader in the footwear industry. The ECCO brand is today associated with high quality, innovative technologies and stylish design. Each pair of ECCO shoes embodies years of experience and passion for making the best shoes.

ECCO's 60th Anniversary is cause for celebration and marks a great success story. The ECCO brand continues to delight us with its innovative collections that combine style, comfort and quality. With a new exclusive shoe line released to celebrate this anniversary, ECCO demonstrates its ability to surprise and inspire its fans time and time again.

However, ECCO's success story is not limited to the anniversary. The brand continues to evolve and its future looks bright and full of new opportunities. ECCO continues to innovate, strive for excellence and create shoes that make us feel confident and comfortable in every situation. This is a success story that continues and inspires us to become part of the ECCO world.

Celebrating 60 years of splendid work and devotion to values, ECCO continues to be a symbol of innovation and quality in the footwear world. The ECCO brand will forever be in the hearts of fashion and comfort lovers, and we look forward to what this wonderful company will bring us in the next 60 years and beyond.

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