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How to Choose the Right Shoes: 5 Simple Rules

Buyer's guide · N-SHOES

How to Choose the Right Shoes: 5 Simple Rules

"If you like it, buy it" works — with a few caveats. A badly fitted pair means blisters, fatigue and even a changed gait. Five 10-second checks help you avoid that.

Take the checklistNew models
5rules for choosing
10 sper check
10new models in stock
30 daysfootwear warranty

5 rules for the perfect pair

Tick off each rule while trying shoes on — the bar shows whether the pair is ready to buy.

Ready to buy0/5
  1. 01

    Shoes must not pinch

    Tight shoes restrict circulation and deform toes and nails. The best time to shop is the evening: by the afternoon the foot swells slightly from the load. The pair should hug the foot without squeezing it. Left and right feet can differ — go by the larger one.

    10-second check

    Stand up and press the toe: leave 0.3–1.3 cm between your big toe and the end.

  2. 02

    Beautiful outside, comfortable inside

    This applies to the smallest details: inner seams, rubber or plastic inserts, the edge of the lining. If anything bothers you even slightly at the fitting, a few days of wear can turn it into blisters.

    10-second check

    Run your hand along the inner seams and walk 10–15 steps — nothing should rub.

  3. 03

    Natural materials

    A pair made of genuine leather, suede or nubuck lasts longer and copes better with the weather. A quality material gradually takes the shape of your foot from the inside, becoming truly comfortable, and it breathes so the foot stays dry.

    10-second check

    Check the cut edge and the label: genuine leather has a fibrous structure and a hide-shaped symbol.

  4. 04

    The insole matters

    Look at what the insole is made of: choose materials that do not encourage bacteria and odour. It should be soft enough, cushioned and supportive of the arch — that keeps walking easy even after a long day.

    10-second check

    Press the heel area with a finger: the insole should give springily and recover its shape.

  5. 05

    Even seams and sound hardware

    A quality pair has straight seams, symmetrical lace holes and a smoothly running zip. A crooked seam with loose threads, rough glue marks or a skewed zip are reasons to walk away.

    10-second check

    Zip and unzip three times and inspect the welt seam — no glue, no loops.

Size and length allowance

Measure your foot in the evening: stand on a sheet of paper, trace it and measure from the heel to the longest toe.

Approximate EU size
Insole length
Toe allowance

This is an estimate: brands use different lasts. The size chart on the product page or our manager on Viber will confirm the exact size.

New models in stock

Models shown: 10

Full catalogue

Size availability changes daily — the product page shows current stock. Sold-out models are not included.

How shoes are made: encyclopedic overview

Parts of a shoe

A pair consists of an upper, a lining, an insole and a sole. The upper includes the toe, the vamp over the toes, the quarters with lace holes and the heel counter that holds the heel. Stiff parts — the toe puff and the counter — keep the shape at the front and back. Between the insole and the sole sits the shank, a springy insert that supports the arch.

Sizing systems

Europe uses the Paris point system: one point equals 2/3 cm, and size is based on insole length. The metric system used in Ukraine gives foot length in centimetres or millimetres. British and American systems are measured in inches and differ for men's and women's shoes, so the same size can fit differently across brands.

Width and last

Besides length, footwear has a width — measured at the widest part of the foot. It is set by the last, the form a pair is made on. European brands often use a medium width; models with an anatomic, or wide, toe suit wide feet and a high instep.

Upper and lining materials

Genuine leather is strong, breathable and adapts to the foot over time. Suede and nubuck are softer with a napped surface but need protection from moisture. Textiles are light and breathable, while membrane fabrics keep water out yet let vapour escape. Linings are made of leather, textile, flannel, wool or natural fur depending on the season.

Insole

There is the board insole, to which the upper is attached, and the removable footbed the foot rests on. Footbeds can be leather, textile, latex or memory foam. An anatomic insole follows the contours of the foot, supports the arch and reduces joint load; a removable one can be dried or replaced with an orthotic.

Sole attachment

Soles are cemented, stitched or injection-moulded directly onto the upper. Cementing is the most common method and makes a light pair. Stitching, including welted construction, makes a strong, repairable shoe. Injection moulding creates a seamless one-piece bond that protects well against moisture.

Signs of quality

Quality shows in the details: straight seams without loops or skips, no glue marks, symmetrical eyelets and holes, a zip that runs smoothly. Left and right shoes match in colour, heel height and toe shape. The insole lies flat, and the lining has no folds that could rub.

How to try shoes on

Try on both shoes, wearing the socks or tights you will use. Do it in the afternoon, when the foot is largest. Walk on a hard floor and rise onto your toes: the heel should not slip, the toes should not hit the end, and the flex point should match the natural bend of the foot.

Care

Treat new shoes straight away with a protector suited to the material. After wear, dry them at room temperature away from radiators and use shoe trees or paper. Feed leather with cream, brush suede and nubuck. Rotating two pairs lets each dry out and last longer.

Questions and answers

When is the best time to try shoes on?

In the afternoon or evening: by then the foot has swollen slightly, and a pair chosen in the morning may start to pinch.

What if one foot is bigger?

Choose the size for the larger foot. You can make up the difference on the smaller one with a thin footbed.

Will tight shoes stretch?

Genuine leather gives a little in width, but a pair will not stretch in length. Shoes that pinch your toes at the fitting are best left in the store.

How can I tell genuine leather?

Look at the cut edge — leather is fibrous, while faux leather shows a fabric backing. Genuine leather warms in your hand and has an uneven pore pattern.

Can I try shoes on before paying?

Yes: in our store or at the Nova Poshta branch on delivery. If the size does not fit, we will help you exchange it.

Need advice on choosing?

N-SHOES managers will help with size and model on Viber or Telegram. Try-on at the Nova Poshta branch and a 30-day warranty.

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